# FYTA

01. Project Introduction

## FYTA

FȲTA™ is a plant-based performance protein line created by the team behind "The Game Changers," the science-driven documentary that challenged conventional nutrition assumptions about animal protein's necessity for athletic performance. The film presented research demonstrating that plant-based proteins can optimally support strength training and overall health. Following the documentary's release, the filmmakers received thousands of requests for product recommendations that met their science team's rigorous standards for performance nutrition. After evaluating existing protein powders, bars and meal replacements on the market, they found no products that satisfied all criteria. The team assembled sports dietitians, health scientists, food sourcing specialists and culinary experts to develop a solution. FȲTA's mission is to deliver convenient, science-backed plant protein products that optimize both athletic performance and long-term health.

##### Services

- Shopify 2.0 Development
- Shopify Design

##### Special Features

- Subscription Integration
- Custom Liquid Development

##### Partners

Okendo](https://okendo.io/)    Recharge](https://getrecharge.com/)

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02. Our Goals & Key Results

## Our Goals & Key Results

To serve as trusted advisors and consultants to launch a business focused on quality and customer experience

3% Established 3% conversion rate

### Discovery

Quality defines Kloo's brand identity, so Coldsmoke implemented Outline's design using clean, optimized Liquid code. We developed the site with core technical priorities in mind: performance, maintainability, search engine optimization and accessibility. Beyond development, Coldsmoke served as the e-commerce strategic advisor to Kloo's founding team. While the founders brought deep expertise in their industry, they relied on Coldsmoke to provide guidance on conversion optimization strategies, technology stack architecture and application integrations to build a cohesive commerce ecosystem.

### Deliverables