KLOO

  1. Project Introduction

KLOO

A Q grader holds the coffee industry's equivalent of a master sommelier certification — a distinction Coldsmoke learned about through the team behind Kloo. These certified experts had developed a premium cold brew concentrate that delivers exceptional flavor at high caffeine concentration. To launch their direct-to-consumer business, Kloo needed a digital storefront that matched their product's caliber: one that communicated their unique quality story while providing an intuitive shopping experience. Coldsmoke partnered with Outline, who developed Kloo's brand identity, packaging and web design, to execute the technical implementation.

Services

Shopify 2.0 Development

Special Features

Subscription Integration
Custom Liquid Development

Partners

Shopify
Recharge](https://getrecharge.com/)

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  1. Our Goals & Key Results

Our Goals & Key Results

To serve as trusted advisors and consultants to launch a business focused on quality and customer experience

3%
Establised 3% conversion rate

Discovery

Quality defines Kloo's brand identity, so Coldsmoke implemented Outline's design using clean, optimized Liquid code. We developed the site with core technical priorities: performance, maintainability, search engine optimization and accessibility. Beyond development, Coldsmoke served as the e-commerce strategic advisor to Kloo's founding team. While the founders brought deep expertise in their product category, they relied on Coldsmoke for guidance on conversion optimization strategies, technology stack architecture and application integrations to build a cohesive commerce ecosystem.

Deliverables

The result is a custom Liquid theme built on Shopify 2.0 architecture, integrated with a modern technology stack designed for scalable e-commerce operations. Coldsmoke implemented ReCharge for subscription management, enabling Kloo to generate recurring revenue while offering customers flexible, automated delivery schedules for their coffee concentrate. The site delivers pixel-perfect fidelity to Outline's design specifications, balancing compelling brand storytelling and product showcase with intuitive navigation and streamlined purchasing.

“Coldsmoke allowed us to bring our brand to life. They developed a custom site from scratch, handling all the integrations needed to get our business up and running, like subscriptions, a major part of our offering. We recommend them highly!”

Hank Sneddon

CEO

KLOO